Crop Circle
A complete package for a Brisbane restaurant that sources all of it’s ingredients from within a 100km radius of its location. The look needed to be sophisticated and friendly, and reflect the restaurant’s environmentally sustainable ethic.
The design package included a logo, a promotional booklet, a website, a menu, a letterhead, business cards and wall graphics for the interior of the restaurant.
Letter head and business card
The jagged edge represents the coastline that falls within the 100km radius of the restaurant.
Menu
The menu allows for changes, that would occur from season to season. The paper part can be slipped in and out, and is half of A4 size, making it easy for the restaurant owners to print out new menus themselves.
Promotional booklet
A short booklet promoting the restaurant
Restaurant interior concepts
Wall graphics include a map of the 100km radius, and a floor-to-ceiling black board where the specials of the day can be written. Another concept involves circular photographs of different people, places and things within the 100km radius will cover one wall, with the logo interspersed.
