Fuse Vodka banner ad

A banner created as part of my Graduate Certificate in Digital Media. The aim was to create a interactive banner ad, advertising a fictional product or service. I came up with the vodka brand 'Fuse', aimed at people in their 20's, which promotes itself as being ideal for mixing.

The banner is in the style of a mix and match book, the viewers encouraged to 'create something unique' by clicking the 'randomize' button, or by individually clicking through the top, middle and bottom options. With the addition of 6 background scenes, there are 750 different possible combinations.