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Australian Koala Foundation campaign


A Flock of Koalas? - An Australian Koala Foundation campaign


A promotion aiming to get people to come up with a collective noun for the Koala, in order to raise awareness and raise money for the Australian Koala Foundation.

A collective noun currently doesn't exist for koalas, so people are encouraged to send in what they think it should be, through a series of posters, newspaper advertisements, and a web banner. These can run in conjunction with a tally of entries constantly being updated on facebook and twitter.



A herd of koalas poster


A flock of koalas poster


A swarm of koalas poster




Newspaper advertisements


The following are advertisements to be printed in Mx, a newspaper that frequently offers free advertising space to not-for-profit organisations.



Koala campaign: Newspaper ad 1

Koala campaign: Newspaper ad 2

Koala campaign: Newspaper ad 3

Koala campaign: Advertisement in Mx



Web banner


A banner to appear on web pages supporting the cause





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