Motorbike Awareness Campaign
A campaign aimed at raising awareness of the growing number of motorcyclists on the road in Queensland. The tagline ‘There are more motorbikes on the road than ever’ is used throughout the campaign in magazine ads, a billboard, a poster, a biker jacket, a website and a guerrilla advertising approach.
Magazine advertisements
Poster
The Guerrilla Approach
In city streets around Queensland, the outline of a motorbike will be drawn in chalk, poking out from under parked cars, with the website address written inside. As people return to their car they will be confronted by the image, and once they drive away, the next person to park there will be also.
Website
© Tiffany Hancock 2009