Motorcycle Awareness Campaign
A campaign aimed at raising awareness of the growing number of motorcyclists on the road in Queensland. The tagline ‘There are more motorbikes on the road than ever’ is used throughout the campaign in magazine ads, a billboard, a poster, a biker jacket, a website and a guerrilla advertising approach.
The design package included a logo, a promotional booklet, a website, a menu, a letterhead, business cards and wall graphics for the interior of the restaurant.
Magazine advertisements
Two magazine ads expanding on the tagline.
Poster
Another take on the tagline, involving white outlines of motorcyclists and their bikes on the road.
The Guerrilla approach
In city streets around Queensland, the outline of a motorbike will be drawn in chalk, poking out from under parked cars, with the website address written inside. As people return to their car they will be confronted by the image, and once they drive away, the next person to park there will be also.
Billboard
A reminder for motorists to keep their eye on the road.
Motorcycle jackets
Another reminder for motorists as they see the logo on the backs of motorcyclists in front of them.
Website
A simple website to accompany the campaign.
