Rare Indeed
Branding, two ranges of t-shirts and a website for a clothing label. The two ranges, for winter and summer, needed to have an environmental focus, to reflect the brand’s environmentally friendly ethic.
The concept of recycling is represented through the infinity symbol of the logo.
The summer range
The summer range celebrates the beauty of Australia’s flora and the scientific names that go along with them.
The winter range
The winter range depicts endangered plants, insects and birds with the word ‘Rare’ incorporated into them.
Swing tags
The t-shirts’ swing tags are recycled playing cards and other such found objects with the logo printed on. Each tag is unique and further reinforces the idea of recycling and environmental friendliness.
The website
The website uses the theme of playing cards to display the different t-shirts.
