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Rare Indeed:

Branding, two ranges of t-shirts and a website for a clothing label. The two ranges, for winter and summer, needed to have an environmental focus, to reflect the brand’s environmentally friendly ethic.

The concept of recycling is represented through the infinity symbol of the logo.

Rare Indeed Logo

 

Summer range:

The summer range celebrates the beauty of Australia’s flora and the scientific names that go along with them.

Rare Indeed summer range

Rare Indeed summer t-shirt designs

Rare Indeed summer t-shirt designs

Rare Indeed summer t-shirt design

 

 

Winter Range:

The winter range depicts endangered plants, insects and birds with the word ‘Rare’ incorporated into them.

Rare Indeed winter range

Rare Indeed winter t-shirt designs

Rare Indeed winter t-shirt designs

Rare Indeed winter t-shirt design

 

Swing tags:

The t-shirts’ swing tags are recycled playing cards and other such found objects with the logo printed on. Each tag is unique and further reinforces the idea of environmental friendliness.

Rare Indeed swing tags

 

The website:

The website uses the theme of playing cards to display the different t-shirts.

Website home page

 

© Tiffany Hancock 2009